Our impact to date…
We mentioned earlier about how we want to be super transparent - well here’s a shiny dashboard from our partners at Carma, showing the impact we are having as a community. You can see where the good effort is going, as well as more details about the species of trees, exact locations and communities that cultivate them.
Why trees and kelp?
Trees and plants take in carbon dioxide (CO₂) from the atmosphere during photosynthesis, storing the carbon in their trunks, branches, leaves, and roots. This helps mitigate climate change by lowering greenhouse gas levels, making them our biggest tool in fighting environmental disruption.
Kelp differs slightly from trees as it captures and stores significantly more carbon (roughly 10-15x more), but only lives for about 3-5 years on average (10-15x shorter roughly than a typical tree).
On top of this benefit, they also help -
- Improve air quality (filtering pollutants from the air and releasing oxygen)
- Providing biodiversity and habitats for wildlife
- Reduce local temperatures
- Prevent soil erosion
- Conserve water
- And someone has to plant them! Your contributions not only support the planet, but help create jobs like the Green Task Force here in the UK or amongst communities in rural parts of Africa, South America and Asia.
Carnival’s carbon initiative – the maths
Ok, so let’s talk about how much impact we’re having with some MATHS. For broadband, we can measure the CO2e impact by looking at the main processes – emissions from manufacturing the eero Wi-Fi devices, the logistics of getting them to your home and the electricity consumption of the network and the device.
- eero Max 7 Wi-Fi routers manufacturing and logistics process = 54 kgCO2e
- Broadband networks produce roughly 24.8 kgCO2e per year
- eero Max 7 Wi-Fi routers electricity requirements = 39.2 kgCO2e per year
- Total footprint of device & broadband network over first 3 years = 246 kgCO2e (0.25 tonnes CO2e)
We plant 6 trees + 6 Kelp plants per customer per year
- 1 tree offsets approximately 25 kgCO2e per year, so 6 offset 150 kgCO2e per year
- 1 kelp plant offsets 3,600 kgCO2e per year, so 6 offset 21,600 kgCO2e per year
So, per customer, we are offsetting over 21 tonnes CO2e per year or 65 tonnes of CO2e over the first 3 years. Now that’s being bold!
Who are we partnering with to do all this good?
We decided to partner with Carma, an organisation specialising in supporting sustainable brands by carbon offsetting through reforestation, to help us achieve our goal of planting 1 million trees.
We feel their amazing approach, spirit and ethos of making positive social and environmental impact simple and affordable, creating jobs and planting trees, closely aligns with our own. Not only that, but we love the amount of visibility their dashboard creates; hopefully demonstrating our commitment to avoiding greenwashing…
Want to know about Carma? check them out at https://www.carma.earth
Join us to make a difference
We’re committed to being a leader amongst sustainable brands here in the UK, and our tree and kelp planting initiatives are just the beginning. By making a simple choice such as taking a different provider for your broadband can make a significant difference to the environment, whilst also getting the best and fastest kind of connection available. The longer you stay with Carnival Internet, the more trees and kelp plants we fund and the bigger your positive choice makes on the world. Together, we can make a difference, one tree at a time.
